Saturday, October 9, 2010

Dokyo or a Tofu Ensaimada

Look what I've just seen on Spanish TV, a dorayaki made out of chocolate



The problem with the original, the Japanese one, is its filling, azuki (小豆), a red bean paste, allegedly sweet.



The funny thing is its name, Dokyo, that sounds like Tokyo. But what is glorious is its slogan: "mola asako". It means "it kicks ass", where "mola" digs in the stereotype that asian people pronounce "R" as "L" (it is the opposite!!), and "asako" stands for "a saco", i.e., a cool way to say "a lot", with a more Japanese writting.

Anyway, the ad is as ridiculous as if a Japanese counterpart, let's say, a tofu ensaimada, would be anounced with something like this

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